Internet Marketing (Part 4 )

Keyword Research

Keyword research is probably the single most important task that you will undertake with regards on your Internet website marketing. Long before dealing with do the work. creating your website you will need to identify your target market. If you are skilled in business you may well already understand this concept as the identification of the people you will try to sell your product or service. When it comes to marketing a website there is another vital layer that is just as important, to research your target keywords.

Keywords play an important role within Internet marketing as they help identify a particular topic or niche for a given web page or resource; for example if you were to pay to advertise your website on other sites on the web, you may well only want your advertisement to appear on pages related to the product or service that you offer. Most advertising agencies allow you to target your ads to specific keywords. If we wanted to advertise our car parts website we might opt for targeting sites that contain the word "other accessories" etc.

And When you are making your own website  keywords play an even bigger role. As most web traffic originates from search engines it would make sense to make our website perform as well as possible within these search engine result pages for that  people who are  looking for our type of product or service, and the key to this is proper keyword research.

The first step is to identify the top words and phrases that not only relate to your services, products, business or brand, but those phrases that users are likely to actually type into a search engine when looking for the type of products or services that you offer.

Start by identifying two or three top keyword phrases that are used to search for your type of website. A keyword may be a single word, e.g. "cars", or contain several words, often referred to as long tail keywords . Targeting a long tail keywords is usually more effective as they have a more refined scope combined with less competition.

If your type of business is location based, as in our previous pizza delivery example, you would most certainly want to include your location (city, town, county etc.) amongst your targeted keywords.

All of your selected keywords must be related to your business or niche. The use of unrelated keywords within your web pages can cost you penalties in the search engines and also make your site look spammy and unprofessional.

There are numerous resources available on the web that can help with your keyword research. One very useful resource is the Adwords Keyword Planner provided by Google.

Adwords is Google's own PPC (Pay Per Click) advertising service and provides this tool to allow customers to research keywords to bid on. We can use this tool to get an idea of how many searches are conducted using our initial list of keywords, and refine our list to only include the most popular search terms and phrases. You can easily make a free account by just clicking here 

Internet Marketing (Part 3)

Creating a Search Friendly Website

In order to tap in to this incredible flow of free website visitors from search engines it will be important to create (or edit) each of our web site. to make it Search Engine Friendly. By placing certain vital info (keywords) within the suitable quantities, in several. locations within our website, we can help search engines determine the main topics of our  website, using the purpose of placing position. our website within the very first search results shown when a person searches for our variety. of product or service. For example, if we were promoting an internet site for a Pizzas delivery organization based. in New York, we would want to be found within the first few results on Main search engines whenever a user mission to find some sort of phrase such as 'New York pizza delivery. Reaching the number one position for a related pertinent search will probably assure a comfortable steady stream of totally free targeted visitors to your website, all ready for you to turn them into sales.

The tasks involved in making a website and web pages search engine friendly are usually referred to Search Engine Optimization, or SE0 for short. With the largest search engine, Google, using in excess of two hundred signals to decide upon a websites topic and relevance, the world of SE0 can seem a daunting area at first.

However, not all of these signals are equal, with this manual cutting through the minefield of search optimization and presenting some insight into the most critical areas of SE0 that need to be addressed on your website, concentrating on the main aspects that produce the best results and biggest effect on your own search engine rank (the location for your web site appears in search results).

Internet Marketing

Part 2 (Internet Marketing)

Create a Successful Online Business

The main ingredients for creating a successful online business would start with the actual formation of any top quality content, very well planned, user-friendly site.. A website is a term given to a collection of interactive websites pages that can be accessed by means of the net having a. web browser (a computer software program for showing as well as navigating web pages).

To make these pages available on the internet they must become placed on to a world-wide-web server, your working computer running particular. software with the task of providing access to these, and other pages available on the server, to people surfing the internet.

Many companies offer web hosting services that allow you to upload your website pages and make them available on the Internet. Whilst you may be tempted to opt for one of the many free web hosting options available on the web you should avoid this temptation as these services are usually over-subscribed, often consist of advertising and marketing, and what you ever want. discover later in this book, could give negative quality signs to search engines, effecting your overall search rankings. Web hosting packages start at only a few bucks, can be tailored to meet your needs, and also take care of the server side technical setup. In most cases you only need to know how to upload (transfer) your files to the server.

How you upload your files to your web space varies from provider to provider. In some instances they may offer a web interface that you can access with your web browser to upload your files. In other cases your provider may expect you to upload your web pages and other associated files using FTP (File Transmission Protocol). To transfer your files using FTP requires the use of an FTP Client, a software program readily available to download for free, or purchase, from numerous sources on the Internet.

Once your pages are uploaded to your web space, and your website is available on the www, another task would be to make it. existence known to the world using various online and offline advertising and marketing techniques. Failing to properly handle most of these address. various tasks is the most common reason for many businesses failing to establish a presence on the internet, depriving all of them regarding. the opportunities that this global and expanding market has to offer.

The key to success is to tap into the source of the largest flow of internet traffic, and turn that traffic (website visitors) into leads and sales. Here is the good news; this huge source of traffic and potential sales is FREE Search Engines, in particular, the top three, namely; Google, Bing and Yahoo respectively. The largest alone deals with over 100 billion searches per month, which is an astounding figure. To state this is a massive market would be an understatement.

The better news; if you carefully follow the steps, and adopt the core concepts and principles outlined in this book, a constant share of that traffic, and potential sales, can be yours, for FREE!

Internet Marketing

Part 1

Some Introduction of Internet Marketing

The last two decades have seen many changes to the way we live our day to day lives. Technology, in particular the Internet, has changed the way we locate information, communicate with each other and even shop for our weekly groceries!

As an established business, or person hoping to start a new business, the current trends in technology simply cannot be ignored. To take the view that offering your goods or services online as some form of expansion or optional business activity would be folly, sure to guarantee the failure of all but a few distinct cases, and in most of those cases it is likely that some form of online presence would have been of enormous benefit to the business concerned

The aim of this book is to help not only those with an established online business that is not delivering the desired results, but those that wish to create a new online business presence, or start trading on the Internet, but lack the resources or skillls usually only available to larger businesses and organizations to succeed on the Internet

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Seeking to pass on the required knowledge to create a successful online business, without the need for our readers to spend the next few years studying at college to learn new skills, by giving easy to read step-by-step article that may.help you navigate the immense world of Internet marketing and be successful with your online enterprise. This manual was written to help those with little formal training, or limited experience to achieve success in the online marketplace.

Also included within this publication are a number of tips and industry tricks that can gain also the most seasoned. internet marketer. Some concepts discussed in this book are done so on a, what you need to know basis, and as such are not covered in depth beyond the rules you should follow to achieve the best results.

We would encourage you to research further any concepts of interest using the many free resources available on the World Wide Web. This book aims to be your starting point to help you identify concepts and practices that are vital for online success, while avoiding the waste of time, sources as well as money regarding performing. jobs which end up being connected with little or no entire advantage with.terms of increased website traffic or overall sales.

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