Internet Marketing (Part 4 )

Keyword Research

Keyword research is probably the single most important task that you will undertake with regards on your Internet website marketing. Long before dealing with do the work. creating your website you will need to identify your target market. If you are skilled in business you may well already understand this concept as the identification of the people you will try to sell your product or service. When it comes to marketing a website there is another vital layer that is just as important, to research your target keywords.

Keywords play an important role within Internet marketing as they help identify a particular topic or niche for a given web page or resource; for example if you were to pay to advertise your website on other sites on the web, you may well only want your advertisement to appear on pages related to the product or service that you offer. Most advertising agencies allow you to target your ads to specific keywords. If we wanted to advertise our car parts website we might opt for targeting sites that contain the word "other accessories" etc.

And When you are making your own website  keywords play an even bigger role. As most web traffic originates from search engines it would make sense to make our website perform as well as possible within these search engine result pages for that  people who are  looking for our type of product or service, and the key to this is proper keyword research.

The first step is to identify the top words and phrases that not only relate to your services, products, business or brand, but those phrases that users are likely to actually type into a search engine when looking for the type of products or services that you offer.

Start by identifying two or three top keyword phrases that are used to search for your type of website. A keyword may be a single word, e.g. "cars", or contain several words, often referred to as long tail keywords . Targeting a long tail keywords is usually more effective as they have a more refined scope combined with less competition.

If your type of business is location based, as in our previous pizza delivery example, you would most certainly want to include your location (city, town, county etc.) amongst your targeted keywords.

All of your selected keywords must be related to your business or niche. The use of unrelated keywords within your web pages can cost you penalties in the search engines and also make your site look spammy and unprofessional.

There are numerous resources available on the web that can help with your keyword research. One very useful resource is the Adwords Keyword Planner provided by Google.

Adwords is Google's own PPC (Pay Per Click) advertising service and provides this tool to allow customers to research keywords to bid on. We can use this tool to get an idea of how many searches are conducted using our initial list of keywords, and refine our list to only include the most popular search terms and phrases. You can easily make a free account by just clicking here 

Internet Marketing

Part 2 (Internet Marketing)

Create a Successful Online Business

The main ingredients for creating a successful online business would start with the actual formation of any top quality content, very well planned, user-friendly site.. A website is a term given to a collection of interactive websites pages that can be accessed by means of the net having a. web browser (a computer software program for showing as well as navigating web pages).

To make these pages available on the internet they must become placed on to a world-wide-web server, your working computer running particular. software with the task of providing access to these, and other pages available on the server, to people surfing the internet.

Many companies offer web hosting services that allow you to upload your website pages and make them available on the Internet. Whilst you may be tempted to opt for one of the many free web hosting options available on the web you should avoid this temptation as these services are usually over-subscribed, often consist of advertising and marketing, and what you ever want. discover later in this book, could give negative quality signs to search engines, effecting your overall search rankings. Web hosting packages start at only a few bucks, can be tailored to meet your needs, and also take care of the server side technical setup. In most cases you only need to know how to upload (transfer) your files to the server.

How you upload your files to your web space varies from provider to provider. In some instances they may offer a web interface that you can access with your web browser to upload your files. In other cases your provider may expect you to upload your web pages and other associated files using FTP (File Transmission Protocol). To transfer your files using FTP requires the use of an FTP Client, a software program readily available to download for free, or purchase, from numerous sources on the Internet.

Once your pages are uploaded to your web space, and your website is available on the www, another task would be to make it. existence known to the world using various online and offline advertising and marketing techniques. Failing to properly handle most of these address. various tasks is the most common reason for many businesses failing to establish a presence on the internet, depriving all of them regarding. the opportunities that this global and expanding market has to offer.

The key to success is to tap into the source of the largest flow of internet traffic, and turn that traffic (website visitors) into leads and sales. Here is the good news; this huge source of traffic and potential sales is FREE Search Engines, in particular, the top three, namely; Google, Bing and Yahoo respectively. The largest alone deals with over 100 billion searches per month, which is an astounding figure. To state this is a massive market would be an understatement.

The better news; if you carefully follow the steps, and adopt the core concepts and principles outlined in this book, a constant share of that traffic, and potential sales, can be yours, for FREE!

What is SEO and How Do SEO for Newly Website?

What is Search Engine Optimization?

Search engine optimization (SEO) is a methodology of strategies to increase website visitors, rank your website on high places in serps results on search engines, Major search engines are Google, Yahoo, Bing, baidu and other search engines.

What is SEO

How to SEO for new websites?

SEO strategies for new websites are different from other website who already done SEO in past.

For new website following things to watch

·         First website url structure

·         Website content and layout

·         Website keywords

·         Use of proper Heading tags, images alt attributes

·         Submit robot.txt file

·         Submit sitemap

·         Adjust markup: microformats.org in structured data

·         Submit robots.txt file

·         Submit google analytics

·         No much use of java script , to decrease page load time

·         Page load time are very important

Need to know what kind of url are good or bad

No use of Underscore (_) or these types of other symbols not good in url, these url considered as bad url

Search engines not like that kinds of urls.

Not use extension at the end of url here I give you an example of url who have extension at the end

www.localstoreonline.com/Welcome.aspx, aspx is an extension of file this kind of url considered as an bad url,

Keep url shorter its good.

Need to know what kind of website content

I already discuss in my recent blog about website content writing, you visit my blog Syed Ali Zain ul Abideen

Google and other search Engine want Quality Content.

Need to know what kind of keywords

Major thing which keywords you preferred for your website, choose mix keywords volume, high, low and medium after keyword research. Many free tools free keywords research but I should prefer Google adword keyword planner for you.  Your targeted keywords use in your website content, and one thing keep in mind keyword density.

Google Keyword Tool

After now you start your SEO of new website

On-Page SEO

Off-Page SEO

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