Do you guarantee Google rankings?

That's the most common question in my job.

I get this.

Everyone wants to know what to expect when hiring an SEO.

However, there are industries where giving guarantees = telling a lie.

Can a doctor guarantee a successful surgery?

Can a lawyer guarantee you'll win the lawsuit?

No.

What they can promise is to do their best to get you the result you want.

If they are honest people and good professionals that is.

SEO is one of these niches.

As an SEO expert I have to adjust to the changes Google makes all the time.

Do you know how many algorithmic changes #Google makes per year?

500-600.

I can't think of a niche that is more dynamic than SEO.

We're all playing by Google's rules and they keep them in deep secret.

Everything SEOs know they learned through endless trial and errors.

No magical formula.

No shortcuts.

Just countless experiments to see what works and what doesn't.

Now you know why giving guarantees in SEO is not possible.

Nor is it ethical.

What can a good SEO expert guarantee you?

Increased:

• Visibility
• Organic traffic
• Rankings

..over time!

If you're promised exact positions or % traffic increase, be careful!

You're gonna get ripped off by a fake SEO.

Have you been promised #SEO results? How'd it go?

Internet Marketing (Part 4 )

Keyword Research

Keyword research is probably the single most important task that you will undertake with regards on your Internet website marketing. Long before dealing with do the work. creating your website you will need to identify your target market. If you are skilled in business you may well already understand this concept as the identification of the people you will try to sell your product or service. When it comes to marketing a website there is another vital layer that is just as important, to research your target keywords.

Keywords play an important role within Internet marketing as they help identify a particular topic or niche for a given web page or resource; for example if you were to pay to advertise your website on other sites on the web, you may well only want your advertisement to appear on pages related to the product or service that you offer. Most advertising agencies allow you to target your ads to specific keywords. If we wanted to advertise our car parts website we might opt for targeting sites that contain the word "other accessories" etc.

And When you are making your own website  keywords play an even bigger role. As most web traffic originates from search engines it would make sense to make our website perform as well as possible within these search engine result pages for that  people who are  looking for our type of product or service, and the key to this is proper keyword research.

The first step is to identify the top words and phrases that not only relate to your services, products, business or brand, but those phrases that users are likely to actually type into a search engine when looking for the type of products or services that you offer.

Start by identifying two or three top keyword phrases that are used to search for your type of website. A keyword may be a single word, e.g. "cars", or contain several words, often referred to as long tail keywords . Targeting a long tail keywords is usually more effective as they have a more refined scope combined with less competition.

If your type of business is location based, as in our previous pizza delivery example, you would most certainly want to include your location (city, town, county etc.) amongst your targeted keywords.

All of your selected keywords must be related to your business or niche. The use of unrelated keywords within your web pages can cost you penalties in the search engines and also make your site look spammy and unprofessional.

There are numerous resources available on the web that can help with your keyword research. One very useful resource is the Adwords Keyword Planner provided by Google.

Adwords is Google's own PPC (Pay Per Click) advertising service and provides this tool to allow customers to research keywords to bid on. We can use this tool to get an idea of how many searches are conducted using our initial list of keywords, and refine our list to only include the most popular search terms and phrases. You can easily make a free account by just clicking here 

How did Off-Page Search Engine Optimization.

Yesterday I update blog regarding on-page SEO , today we learn how to do off-page seo.

Off-page Seo is a long continue process instead on-page seo one time process after this off-page.

If we categories by ration than On-page seo are a 20% and off-page is an 80% work.

Off-page SEO is not easy to do as we think.  Many things to do in off-page seo to promote your website on search engines. For this you must aware of the search engine guidelines and algorithms.

                After telling you off-page search Engine Optimization, I further more write article on Google algorithms and their effects.

Why I only here discus Google because Google is Giant of all search Engine.  IF we talk ratio of traffic comes by search engines so Google drive 80%, Yahoo 5%, Bing 2% and 13 % other search engines.

Off-Page SEO

                Off-page search engine is a process to rank your website in high of the search engine results by doing different promotional techniques, SEO promotional Techniques I also discuss in this article.

Off-Page SEO Techniques

Off-Page SEO Techniques | S.A Zain

Many off-page SEO techniques are used now days; here I mention some effective techniques according to the current SEO scenario of 2015.

                Off-page SEO is to increase your website back-links to increase the worth of your website, get up in search results. For these purpose many link building techniques are used. These techniques are mention below:

• Community Creation in Social Networking Sites
• Blogging
• Forum Postings
• Search Engine Submission
• Directory Submission
• Social Bookmarking
• Link Exchange
• Link Baiting
• Cross-Linking
• Video Promotions
• Business Reviews
• Local Listings & Yellow Pages
• Article Submission
• Press Release Promotion
• Answers and question participating (yahoo, quora)
• Document Sharing
• CSS, W3C & RSS Directories Submission
• Widget / Gadget Development
• PPC Ad Campaign

This all things are use for link building, Properly use of all these techniques, no use of illegal activities such as black hate techniques. If you use black hate way your website are penalized by search engines.