Do you guarantee Google rankings?

That's the most common question in my job.

I get this.

Everyone wants to know what to expect when hiring an SEO.

However, there are industries where giving guarantees = telling a lie.

Can a doctor guarantee a successful surgery?

Can a lawyer guarantee you'll win the lawsuit?

No.

What they can promise is to do their best to get you the result you want.

If they are honest people and good professionals that is.

SEO is one of these niches.

As an SEO expert I have to adjust to the changes Google makes all the time.

Do you know how many algorithmic changes #Google makes per year?

500-600.

I can't think of a niche that is more dynamic than SEO.

We're all playing by Google's rules and they keep them in deep secret.

Everything SEOs know they learned through endless trial and errors.

No magical formula.

No shortcuts.

Just countless experiments to see what works and what doesn't.

Now you know why giving guarantees in SEO is not possible.

Nor is it ethical.

What can a good SEO expert guarantee you?

Increased:

• Visibility
• Organic traffic
• Rankings

..over time!

If you're promised exact positions or % traffic increase, be careful!

You're gonna get ripped off by a fake SEO.

Have you been promised #SEO results? How'd it go?