Internet Marketing

Part 2 (Internet Marketing)

Create a Successful Online Business

The main ingredients for creating a successful online business would start with the actual formation of any top quality content, very well planned, user-friendly site.. A website is a term given to a collection of interactive websites pages that can be accessed by means of the net having a. web browser (a computer software program for showing as well as navigating web pages).

To make these pages available on the internet they must become placed on to a world-wide-web server, your working computer running particular. software with the task of providing access to these, and other pages available on the server, to people surfing the internet.

Many companies offer web hosting services that allow you to upload your website pages and make them available on the Internet. Whilst you may be tempted to opt for one of the many free web hosting options available on the web you should avoid this temptation as these services are usually over-subscribed, often consist of advertising and marketing, and what you ever want. discover later in this book, could give negative quality signs to search engines, effecting your overall search rankings. Web hosting packages start at only a few bucks, can be tailored to meet your needs, and also take care of the server side technical setup. In most cases you only need to know how to upload (transfer) your files to the server.

How you upload your files to your web space varies from provider to provider. In some instances they may offer a web interface that you can access with your web browser to upload your files. In other cases your provider may expect you to upload your web pages and other associated files using FTP (File Transmission Protocol). To transfer your files using FTP requires the use of an FTP Client, a software program readily available to download for free, or purchase, from numerous sources on the Internet.

Once your pages are uploaded to your web space, and your website is available on the www, another task would be to make it. existence known to the world using various online and offline advertising and marketing techniques. Failing to properly handle most of these address. various tasks is the most common reason for many businesses failing to establish a presence on the internet, depriving all of them regarding. the opportunities that this global and expanding market has to offer.

The key to success is to tap into the source of the largest flow of internet traffic, and turn that traffic (website visitors) into leads and sales. Here is the good news; this huge source of traffic and potential sales is FREE Search Engines, in particular, the top three, namely; Google, Bing and Yahoo respectively. The largest alone deals with over 100 billion searches per month, which is an astounding figure. To state this is a massive market would be an understatement.

The better news; if you carefully follow the steps, and adopt the core concepts and principles outlined in this book, a constant share of that traffic, and potential sales, can be yours, for FREE!

Internet Marketing

Part 1

Some Introduction of Internet Marketing

The last two decades have seen many changes to the way we live our day to day lives. Technology, in particular the Internet, has changed the way we locate information, communicate with each other and even shop for our weekly groceries!

As an established business, or person hoping to start a new business, the current trends in technology simply cannot be ignored. To take the view that offering your goods or services online as some form of expansion or optional business activity would be folly, sure to guarantee the failure of all but a few distinct cases, and in most of those cases it is likely that some form of online presence would have been of enormous benefit to the business concerned

The aim of this book is to help not only those with an established online business that is not delivering the desired results, but those that wish to create a new online business presence, or start trading on the Internet, but lack the resources or skillls usually only available to larger businesses and organizations to succeed on the Internet

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Seeking to pass on the required knowledge to create a successful online business, without the need for our readers to spend the next few years studying at college to learn new skills, by giving easy to read step-by-step article that may.help you navigate the immense world of Internet marketing and be successful with your online enterprise. This manual was written to help those with little formal training, or limited experience to achieve success in the online marketplace.

Also included within this publication are a number of tips and industry tricks that can gain also the most seasoned. internet marketer. Some concepts discussed in this book are done so on a, what you need to know basis, and as such are not covered in depth beyond the rules you should follow to achieve the best results.

We would encourage you to research further any concepts of interest using the many free resources available on the World Wide Web. This book aims to be your starting point to help you identify concepts and practices that are vital for online success, while avoiding the waste of time, sources as well as money regarding performing. jobs which end up being connected with little or no entire advantage with.terms of increased website traffic or overall sales.

(conti…..)

What type of web content writing called Quality Web Content that Search Engines Want.

Important Factors regarding Website content:

Quality Website Content

•  Website content must be unique.
• Uniqueness is not only matter your content must be engaging, full of information, having not dull content, etc.
• Duplicate contents are harmful for your website, may be because of this reason search engines penalize your website.
• Website page at least have more than 250 words per page, and make sure one thing avoid keywords stuffing.
• Important factor in Content writing is keyword density, range of keywords density should be 5% to 10 %, more than this called keywords stuffing.
• More content than html elements.
• No use of frames because frames are enemies of search engines and search engines too.
• No use of JavaScript, if this is necessary to use, call it from external file or source.
• Not dumping the code of java script in html file.
• If you use java script its stop your spider or crawler to crawling beyond your web page, If you want to use so make sure you put text link at the bottom of the page.
• Not put those topic that not perfect fit for your website page.
• Not use of fancy like stuff such as gif animation, flash, splash, rollovers, and etc, except for use of these stuff are necessary.

Website Writing Tips 

• Content of website is easy to scan & Skim.
• Style of website content is direct, concise & factual.
• Content of your website focused around their need, is not about your needs or requirements.
• Content has informative, engaging, credibility & inspiring trust.