Part 2 (Internet Marketing)
Create a Successful Online Business
The main ingredients for creating a successful online
business would start with the actual formation of any top quality content, very
well planned, user-friendly site.. A website is a term given to a collection of
interactive websites pages that can be accessed by means of the net having a. web
browser (a computer software program for showing as well as navigating web
pages).
To make these pages available on the internet they must become
placed on to a world-wide-web server, your working computer running particular.
software with the task of providing access to these, and other pages available
on the server, to people surfing the internet.
Many companies offer web hosting services that allow you to
upload your website pages and make them available on the Internet. Whilst you
may be tempted to opt for one of the many free web hosting options available on
the web you should avoid this temptation as these services are usually over-subscribed,
often consist of advertising and marketing, and what you ever want. discover
later in this book, could give negative quality signs to search engines,
effecting your overall search rankings. Web hosting packages start at only a
few bucks, can be tailored to meet your needs, and also take care of the server
side technical setup. In most cases you only need to know how to upload
(transfer) your files to the server.
How you upload your files to your web space varies from
provider to provider. In some instances they may offer a web interface that you
can access with your web browser to upload your files. In other cases your
provider may expect you to upload your web pages and other associated files
using FTP (File Transmission Protocol). To transfer your files using FTP
requires the use of an FTP Client, a software program readily available to
download for free, or purchase, from numerous sources on the Internet.
Once your pages are uploaded to your web space, and your
website is available on the www, another task would be to make it. existence
known to the world using various online and offline advertising and marketing
techniques. Failing to properly handle most of these address. various tasks is
the most common reason for many businesses failing to establish a presence on
the internet, depriving all of them regarding. the opportunities that this
global and expanding market has to offer.
The key to success is to tap into the source of the largest
flow of internet traffic, and turn that traffic (website visitors) into leads
and sales. Here is the good news; this huge source of traffic and potential
sales is FREE Search Engines, in particular, the top three, namely; Google,
Bing and Yahoo respectively. The largest alone deals with over 100 billion
searches per month, which is an astounding figure. To state this is a massive
market would be an understatement.
The better news; if you carefully follow the steps, and
adopt the core concepts and principles outlined in this book, a constant share
of that traffic, and potential sales, can be yours, for FREE!
