Keyword Research
Keyword research is probably the single most important task
that you will undertake with regards on your Internet website marketing. Long
before dealing with do the work. creating your website you will need to
identify your target market. If you are skilled in business you may well
already understand this concept as the identification of the people you will
try to sell your product or service. When it comes to marketing a website there
is another vital layer that is just as important, to research your target keywords.
Keywords play an important role within Internet marketing as
they help identify a particular topic or niche for a given web page or
resource; for example if you were to pay to advertise your website on other
sites on the web, you may well only want your advertisement to appear on pages
related to the product or service that you offer. Most advertising agencies
allow you to target your ads to specific keywords. If we wanted to advertise
our car parts website we might opt for targeting sites that contain the word
"other accessories" etc.
And When you are making your own website keywords play an even bigger role. As most
web traffic originates from search engines it would make sense to make our
website perform as well as possible within these search engine result pages for
that people who are looking for our type of product or service,
and the key to this is proper keyword research.
The first step is to identify the top words and phrases that
not only relate to your services, products, business or brand, but those
phrases that users are likely to actually type into a search engine when
looking for the type of products or services that you offer.
Start by identifying two or three top keyword phrases that
are used to search for your type of website. A keyword may be a single word,
e.g. "cars", or contain several words, often referred to as long tail
keywords . Targeting a long tail keywords is usually more effective as they
have a more refined scope combined with less competition.
If your type of business is location based, as in our
previous pizza delivery example, you would most certainly want to include your
location (city, town, county etc.) amongst your targeted keywords.
All of your selected keywords must be related to your
business or niche. The use of unrelated keywords within your web pages can cost
you penalties in the search engines and also make your site look spammy and
unprofessional.
There are numerous resources available on the web that can
help with your keyword research. One very useful resource is the Adwords
Keyword Planner provided by Google.
Adwords is Google's own PPC (Pay Per Click) advertising
service and provides this tool to allow customers to research keywords to bid
on. We can use this tool to get an idea of how many searches are conducted
using our initial list of keywords, and refine our list to only include the
most popular search terms and phrases. You can easily make a free account by
just clicking here
